The Voice is shaking things up for Season 29 — officially titled The Voice: Battle of Champions — by adding popular content creator Druski as the show’s first-ever commentator.
Yes, commentator.
Druski will offer real-time takes on the coaches’ strategies, track the Triple Turn Competition and Super Steal, and inject the kind of fast-paced, internet-ready commentary that feels designed for social clips and second-screen viewers. He’s also expected to be joined by a rotating lineup of NBA stars throughout the season.
A Strategic Shift
Druski, who broke out in 2021 after launching Coulda Been Records via Instagram Live, built a massive following by blending satire with music culture — poking fun at artists like Drake, Kevin Hart, Timothée Chalamet, Justin Bieber, J. Cole, and Snoop Dogg. He’s since expanded into self-produced series like Coulda Been Love, Coulda Been House, and his live comedy/music festival, Coulda Fest.
Bringing him onto The Voice signals something intentional:
NBC wants Gen Z and younger millennial viewers who live on TikTok, YouTube Shorts, and Instagram Reels.
This comes as the network is leaning into a more competitive sports-style format. Season 29 has been described as “infused with fast-paced, competitive elements” inspired by NBC Sports programming — including coverage of major events like the Super Bowl and Olympic Games.
Supersized & Reunited
The shift doesn’t stop there.
NBC has expanded every episode this season to a two-hour runtime, after pulling drama Brilliant Minds from the schedule. The season premieres tonight, February 23.
The coaching panel reunites:
- Kelly Clarkson
- John Legend
- Adam Levine
This marks the first time the trio has shared the red chairs together since Season 16.
The season was shot alongside Season 28, which featured Michael Bublé, Snoop Dogg, Niall Horan, and Reba McEntire. Carson Daly returns as host.
Bigger Question
Is this a reinvention — or a reset?
Adding a digital-native personality as a commentator feels like NBC acknowledging that competition shows now live beyond broadcast. The Voice isn’t just fighting for ratings; it’s fighting for clips, memes, and cultural relevance.
Season 29 may tell us whether legacy formats can successfully evolve — or whether this is simply the beginning of a much bigger rebrand.