Sesame Street is expanding its reach again. Sesame Workshop and Cricket Media are partnering to launch a 24/7 free streaming channel dedicated entirely to the long-running children’s series, through Cricket subsidiary Sensical.
The channel will launch with episodes pulled from Seasons 39 through 46, with Sensical planning to refresh the lineup monthly and potentially add more seasons later on. Notably, the full agreement covers the show’s entire catalog, more than 4,000 episodes and 8,000 hours dating back to its 1969 debut, marking the first time any programming partner has been granted access to the complete library.
The channel will carry about seven minutes of family-friendly ads per hour, with Volkswagen and Toys”R”Us signed on as launch advertisers. It’ll be available on platforms including Samsung TV Plus, LG Channels, Xumo Play, and Vizio WatchFree+, plus Sensical’s own app, with additional U.S. and international distribution planned for 2027.
This builds on a run of streaming deals for the franchise: Sesame Workshop moved new episodes to HBO in 2016 after decades solely on public television, continued that run on HBO Max once it launched in 2020, then struck a deal with Netflix last year that let new episodes hit PBS and the streamer simultaneously.
Cricket Media, a 50-year-old children’s media company, took majority control of Sensical back in February 2025 and has been building out its streaming and digital offerings since. CEO Eric Berger called the Sesame Street deal a key step in that strategy, pointing to it as proof that the platform can pair trusted children’s content with major advertisers at scale.
With this move, Sesame Street now sits across public television, premium cable, two major streamers, and its own dedicated free channel, cementing its status as one of the most widely available franchises in kids’ media.