50 Cent (real name Curtis Jackson) is expanding his influence in the entertainment industry by launching a new free, ad-supported streaming television (FAST) channel in partnership with Lionsgate. The channel, aptly named “50 Cent Action,” will cater to fans of high-octane content, drawing from Lionsgate’s extensive library, which boasts over 20,000 titles. Among the offerings will be blockbuster films like “The Expendables,” “The Hitman’s Bodyguard,” and “Rambo,” along with more than a dozen films starring Jackson himself.
In addition to these films, the channel will feature the original “Power” television series, a major hit that Jackson executive produced, which has since expanded into a successful franchise. Lionsgate, which has a history of collaborating with Jackson, expressed excitement about this new venture. “50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST space,” said Jim Packer, Lionsgate’s president of Worldwide Television Distribution.
Jackson, who has over 100 million followers across various digital platforms, will play an active role in promoting and curating the content on 50 Cent Action. He views this new channel as a natural progression of his work with G-Unit Film and Television and G-Unit Studios. “This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices,” Jackson said. He also expressed enthusiasm about collaborating with all FAST platforms to ensure the channel’s success.
50 Cent Action will join Lionsgate’s growing roster of FAST channels, which includes offerings like Ebony TV and MovieSphere. These channels cater to various audiences, with Ebony TV, for example, focusing on content for Black audiences. Jackson’s new channel is expected to reach a broad audience, further solidifying his position as a major player in the entertainment industry.
In a recent interview with The Hollywood Reporter, Jackson highlighted the quality of the content that will be featured on the channel, stating, “I’ll make sure the quality of everything is there. The platform has to be able to fit my original material. Give me one year, and I’ll be ranked the highest FAST channel.” With this bold prediction, Jackson sets the stage for what could be another major success in his already storied career.