Curtis “50 Cent” Jackson is taking his love for action-packed entertainment to the next level with the launch of his very own channel, 50 Cent Action, debuting Tuesday, December 10, on The Roku Channel. The free, ad-supported channel, created in partnership with Lionsgate and already features a powerhouse lineup of blockbuster films, iconic TV series, and themed programming stunts inspired by 50 Cent’s music.
The 50 Cent Action channel will feature handpicked titles from Lionsgate’s extensive library of over 20,000 films and series. Viewers can expect to see big-screen hits like The Expendables, The Hitman’s Bodyguard, and Rambo, alongside movies featuring 50 Cent himself, such as Setup and Freelancers. Fans of his critically acclaimed series Power—the foundation of the successful Power Universe—can also enjoy episodes on the channel.
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The channel will offer unique programming stunts tied to 50 Cent’s music. A heist-themed lineup inspired by his groundbreaking album Get Rich or Die Tryin’ will include films like Empire State, Reservoir Dogs, and Man on a Ledge. Another highlight is a female-led action stunt based on his album I Like the Way She Do It, featuring adrenaline-fueled films such as Kill Bill: Volume 1 and Volume 2, The Protégé, and Haywire.
“Roku’s reach and success in the free TV space make them the perfect launch partner for 50 Cent Action. My channel, created in partnership with Lionsgate, will deliver exactly what my audience loves to watch—all in one place. We’ll be number one in no time,” said Jackson.
The 50 Cent Action channel is one of the first talent-branded FAST (Free Ad-Supported Streaming TV) channels, aiming to stand out in a crowded market. Jennifer Vaux, Vice President of Content Acquisition and Programming at Roku, emphasized its unique appeal: “50 is one of the biggest stars in the world with a massive audience and unmatched impact in the content space. Viewers are going to love this fun, unique way to explore Lionsgate’s lineup of action programming, as well as behind-the-scenes content from 50 Cent.”
Jim Packer, Lionsgate’s President of Worldwide Television Distribution, added, “This channel is a perfect blend of 50’s iconic brand, Roku’s leadership in free TV, and our top-tier library of action content. It’s primed to be a go-to destination for audiences and advertisers alike.”
With over 30 million albums sold worldwide, more than 1.5 billion hours of the Power Universe watched, and 100 million social media followers, 50 Cent continues to redefine entertainment. The 50 Cent Action channel is set to bring his signature style to screens everywhere, offering fans—and action enthusiasts—an unparalleled viewing experience.
Watch the official trailer now and prepare for the action-packed launch on December 10.