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Shondaland’s “Black Barbie” Documentary Sets Juneteenth Premiere Date on Netflix

black barbie documentary juneteenth

Mark your calendars for Wednesday, June 19, 2024, because that’s the day “Black Barbie: A Documentary” is set to hit Netflix screens worldwide. This highly anticipated film, written and directed by Lagueria Davis and executive produced by none other than the iconic Shonda Rhimes, promises an intimate look into the journey of the first Black Barbie and the impact it had on cultural representation.

The documentary delves into the narrative through the lens of three trailblazing Black women who were pivotal in bringing the Black Barbie to life during their time at Mattel in 1980. Their firsthand accounts, coupled with insights from scholars exploring themes of self-image and identity, provide a deep dive into the significance of representation in toys and media.

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Shonda Rhimes, known for her groundbreaking work in television, has been a vocal advocate for empowering young girls through positive role models like Barbie. In a statement, Rhimes emphasized the importance of visibility, stating, “You cannot be what you cannot see.” Her involvement in this project reflects her ongoing commitment to promoting diverse narratives in entertainment.

Shondaland's "Black Barbie" Documentary Sets Juneteenth Premiere Date on Netflix

The journey of “Black Barbie” itself has been one of perseverance and evolution. Originally showcased as a work-in-progress at South by Southwest in 2023, the documentary has now found its home on Netflix under the umbrella of Shondaland’s partnership with the streaming giant.

Director Lagueria Davis expressed her personal connection to the subject matter, highlighting the film’s tribute to the legacy of key figures like Beulah Mae Mitchell, Kitty Black Perkins, and Stacey McBride Irby. Their contributions, along with the broader cultural impact of Black Barbie, make this documentary a significant exploration of representation in popular culture.

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“Black Barbie” arrives at a time when discussions around diversity and inclusion in media are more relevant than ever. With its blend of personal narratives, historical context, and cultural commentary, the film is poised to spark conversations and inspire audiences to reflect on the impact of representation in shaping identities.

For followers of TV and film media, especially those interested in celebrating diversity and the history of Black representation in Hollywood, “Black Barbie: A Documentary” is a must-watch event that promises to be both enlightening and empowering. Get ready to witness history unfold on June 19th, as Netflix and Shondaland bring this remarkable story to screens worldwide.



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