Macro is making a bigger play in streaming.
Macro, the entertainment company King founded and leads, has acquired AllBlk, the Black-focused streaming platform previously owned by AMC Global Media. The deal marks Macro’s first move into direct-to-consumer streaming and hands the company a built-in distribution channel for the stories it’s already producing.
AllBlk’s roots trace back to 2014, when BET founder Robert L. Johnson launched the platform as Urban Movie Classics, or UMC. It became part of AMC’s portfolio in 2018 through the company’s acquisition of Johnson’s RLJ Entertainment, which also brought streaming service Acorn TV into the AMC fold. Since then, AllBlk has built out a catalog spanning original series, independent film, classic Black cinema, and stage productions, including titles like A House Divided, Double Cross, Wicked City, Judge Me Not, G.R.I.T.S., Jupiter Jones, Wild Rose, D.O.P.E. Unit, Terror Lake Drive, À La Carte, Hush, Lace, and Send Help.
For subscribers, the transition is designed to be invisible. AllBlk will keep operating as its own platform, with its current lineup and library staying intact. Financial terms of the deal were not disclosed, and AllBlk’s current subscriber count hasn’t been reported recently, though AMC’s broader niche streaming portfolio, which also includes AMC+, Shudder, and the newly launched All Reality, sat at 10.4 million subscribers at the end of 2025, roughly flat from the year before.
The deal doesn’t sever ties between the two companies. AMC will stay on as an investor in Macro and has signed a new content licensing agreement with the company, continuing a relationship that dates back nearly a decade.
King framed the acquisition as a natural extension of what Macro has been building since 2015. The company has carved out a reputation for centering Black, Indigenous, and people-of-color storytelling, with a film slate that includes Judas and the Black Messiah, Fences, and One of Them Days, alongside television work like Apple TV+’s Government Cheese. Beyond production, Macro also runs management, brand, and venture capital divisions, and the AllBlk deal now folds a distribution platform directly into that structure.
King described the move as consistent with Macro’s long term goal of becoming a vertically integrated media company capable of supporting storytellers and audiences at every stage of the value chain, framing AllBlk as a strategic addition to that vision amid ongoing consolidation across the media industry.
Macro says it plans to grow AllBlk through new original programming, deeper creative collaboration across its studio and network operations, and a sharpened focus on audience development and community engagement, an effort aimed at strengthening the platform’s relationship with its core viewers over the long term. AMC Global Media leadership characterized AllBlk as coming off a standout year and expressed confidence that Macro’s resources and vision would build on that momentum going forward.
King led the acquisition alongside Macro executive VP of strategy and operations Bobby Singh and CFO Jaime Rigal. Lazard and Lydian Strategy served as financial advisors to Macro, with Paul Hastings LLP representing the company legally. Hughes Hubbard & Reed LLP represented AMC Global Media.