After nearly a decade, BET is returning to daily programming with a new partnership with iHeartMedia. The cable outlet, owned by Paramount Global, will broadcast a daily version of the syndicated radio show “The Breakfast Club” at 9 a.m. ET weekdays, starting April 17. The one-hour show will be hosted by Charlamagne Tha God and DJ Envy, who have been members of the BET and Paramount family for years.
“We recognize the show’s influence and popularity, and we are confident that the partnership will be meaningful to our viewers and to our partners,” said BET CEO and president Scott Mills in a statement. “Hosts Charlamagne and DJ Envy are longtime members of the BET and Paramount family, so we couldn’t be more excited to welcome The Breakfast Club home to BET.”
“The Breakfast Club” will feature interviews and signature segments from the radio show, which is syndicated in over 90 markets across the United States. It was previously simulcast on the Revolt cable channel, but the deal ended in 2021. The show also has a YouTube channel with more than 5 million subscribers, featuring each day’s full shows and a host of clips.
“What began as a daily morning radio show over a decade ago in New York City has now become a cultural beacon across America,” said John Sykes, president entertainment enterprises at iHeartMedia. “This new partnership with BET will expand the radio show’s reach to millions more watching on this iconic television network.”
“The Breakfast Club” will be BET’s first daily program since “106 & Park” ended in 2014 and its first daytime show. BET’s parent company, Paramount Global, is exploring the sale of a majority stake in the business, which includes VH1, BET Studios, and streaming service BET+. Longtime BET partner Tyler Perry, media mogul Byron Allen, and Sean “Diddy” Combs have all expressed interest in buying the stake.