Tubi announced an expanded partnership with comedian, filmmaker and creator Bigg Jah at Dream Con on July 11, bringing three new titles to the platform this fall as part of the streamer’s broader push to champion digital-first creators and expand access to Hollywood for emerging talent.
Bigg Jah, born Jahdai Pickett, is one of the early comedian adopters of YouTube and TikTok, having built an audience of nearly 8 million followers across Facebook, YouTube, TikTok and Instagram. He writes, directs and stars in everything he makes, pioneering what he calls “hood good comedy,” relatable, episodic sketch content rooted in everyday Black life. His title The Lesbian Homie became a top-performing title on Tubi, catching the streamer’s attention and leading to the expanded deal.
The three new projects coming to Tubi this fall are:
L.A.U.G.H. Houston, a comedy series following a wild mix of Houston locals navigating relationships, hustles, family drama and everyday chaos where every bad decision and hood scheme turns into comedy.
Bigg Jah Presents: The Whole Crew Is Stupid, a live comedy showcase bringing together rising and established digital comedians for a night of stand-up, sketches, crowd interaction and internet culture.
Bigg Homies, a feature film following a lovable neighborhood enforcer on a chaotic mission to save his family home alongside his dysfunctional crew and a string of unexpected challenges.
The announcement builds on Tubi’s creator-first strategy introduced in November, which focuses on investing in digital-first creators who have already built strong audiences and demonstrated success on the platform.
Bigg Jah’s path to this moment is anything but conventional. At 13, his mother sent him from South Central to San Diego after local gang members threatened his family. He went on to become a Pac-10 defensive lineman at UC Berkeley, where he caught passes from a young Aaron Rodgers on the practice squad and backed up Andre Carter. When the NFL did not pan out, he played arena ball in Odessa, substituted in South Central classrooms and worked as a bodyguard on tour before committing to content creation full time. He was passed over by traditional networks before building his own lane on social media and eventually landing at Tubi.
“There’s a lot of conversation right now about YouTube creators crossing over into film and TV,” the streamer noted in announcing the deal. Bigg Jah is one of the clearest examples of that path in action.