Tubi and TikTok have revealed the first cohort of the Tubi x TikTok Creatorverse Incubator, the program first announced in March. Twelve creators will develop 10 original series exclusively for Tubi, marking the streamer’s largest investment to date in creator-led programming, reaching its audience of more than 110 million monthly active users.
As previously reported, the Incubator was designed to give TikTok creators a structured pathway from short-form content into long-form television, with TikTok helping identify participants and Tubi providing development support and distribution while creators retain creative direction over their own projects. That framework is now producing actual shows: the lineup spans horror, animation, scripted comedy, and unscripted formats, including Would You Survive?, where Christopher Kiely breaks down whether an average person could survive popular horror movie scenarios, and Scare Tours, following Allie Tran to real-world filming locations from iconic horror films. On the animated side, Lynnell Jones Jr.’s Feeling Super follows a broke young man gaining a new superpower daily, while Kendria Bland’s The Roach Chronicles centers on a dysfunctional family of cockroaches navigating everyday chaos. Sebastian Krahl’s adult animated series Jamie Crow follows a high schooler obsessed with studying serial killers.
The unscripted slate includes Kai Picks the Guy, a dating show hosted by Kai Cameron in which unsuspecting male contestants are actually there to date Kai himself, and A Great Australian Gay Sidequest, following Marc Sebastian through Australia’s tourist attractions. Scripted comedies round out the group, including Never Have I Spent the Winter with the Romano Brothers, starring Yasmine Sahid, The Leasing Manager, starring Madison Humphrey, and Asking for a Friend, featuring Sabrina Brier working through modern friendship chaos with celebrity guests each episode.
Tubi VP of Creator Partnerships Kudzi Chikumbu said the creators selected have already built real followings and distinct points of view, and that the Incubator’s role is giving them the resources to make ambitious work they might not otherwise have access to, while growing beyond the audiences and formats that previously defined them. TikTok’s Dawn Yang added that the partnership gives creators another avenue to bring work built around already-engaged communities to new audiences. Series will roll out over several months starting in December, with Tubi expecting roughly four to six episodes per show, and TikTok using its Spotlight marketing feature to help promote the series and drive fan conversation.
The Incubator builds on Tubi’s broader creator strategy, which has added more than 35,000 episodes from over 700 creators since launching Tubi for Creators in June 2025, alongside a dedicated Creatorverse Hub and expanded distribution through Amazon Fire TV. According to Tubi’s own Stream 2026 report, 67% of viewers say creator content feels more original than traditional television and film, a data point directly shaping why platforms like Tubi, and competitors including Roku and Vizio, are racing to formalize creator pipelines rather than treating creator content as a side experiment.
With the first cohort now named and shows beginning to roll out in December, the real test for the Incubator will be whether these creators’ existing TikTok audiences actually follow them into long-form television, or whether Tubi ends up building a new audience for them from scratch.