According to Variety Beyonce’s bringing her Renaissance World Tour to the big screen.
Beyoncé’s Renaissance World Tour film is set to premiere in AMC Theatres, aiming for a December 1 release date, a strategic move considering the typically quieter post-Thanksgiving box office period. AMC’s decision to showcase this concert film comes as the 2024 theatrical release calendar faces potential disruptions due to an actors’ strike.
While the exact release date is still pending, reports suggest that segments of the Renaissance World Tour were filmed in Beyoncé’s hometown of Houston, TX, in late September. AMC is currently in discussions regarding the theatrical release, following a model similar to Taylor Swift’s Eras Tour, with distribution across major exhibitors such as Regal, Cinemark, and Marcus, as well as indie distributor Variance.
This move is part of AMC CEO Adam Aron’s strategy to bolster cinema attendance during a potentially tumultuous period for the film industry. Even if the actors’ strike ends soon, many film productions may not commence until 2024, leading to possible release date shifts. Aron’s previous success with Taylor Swift’s Eras Tour, which garnered significant pre-sales and a domestic opening with projections between $75 million to $125 million, showcases the potential of artist-direct collaborations.
Beyoncé’s Renaissance World Tour has been a massive success, grossing nearly half a billion dollars to date, supporting her seventh album, Renaissance. With 32 Grammy Awards and an Oscar nomination for Best Original Song, Beyoncé remains a formidable presence in the entertainment industry.
This trend of artist-direct collaborations signifies a shift in how movies reach theaters, bypassing traditional studio partnerships. As negotiations continue, fans can anticipate experiencing the magic of the Renaissance World Tour on the big screen.
Netflix’s involvement in Beyoncé’s multi-picture deal, following their acquisition of her Coachella concert film “Homecoming” in 2019, adds an intriguing layer to the story. The extent of her obligations to Netflix remains uncertain, but one thing is clear: Beyoncé continues to wield significant influence in the entertainment world.
Reports from August hinted that director Nadia Lee Cohen shot segments of the film discreetly. Additionally, social media chatter about AMC Theatres CEO Adam Aron following Beyoncé on the platform X (formerly Twitter) has fueled speculation.
Beyoncé’s Renaissance World Tour has transcended being just a series of concerts; it has become a cultural phenomenon. Fans from around the world have flocked to her shows, documenting their experiences on social media and charting the tour’s impact. With its record-breaking revenue, the tour has already surpassed Madonna’s 2009 solo female artist record, estimated to have generated an astonishing $4.5 billion for the American economy, rivaling the economic impact of the 2008 Olympics in Beijing.
Also according to Variety, A spokesperson for AMC Theatres did not respond to multiple requests for comment. CAA had no comment on the matter. A spokesperson for Beyonce could not be reached for comment.