In October, cinemas are banking on pop stars to boost box office sales.
Following the success of Taylor Swift’s “Eras Tour” concert film sales, the 2002 coming-of-age film, “Crossroads,” is making a grand return to theaters. This special event, presented by Trafalgar Releasing, Sony Music Entertainment, and RCA Records, is set for October 23 and 25, spanning just two nights.
“Crossroads,” written by Shonda Rhimes and directed by Tamra Davis, tells the story of three childhood friends: Lucy (played by Britney Spears), Kit (portrayed by Zoë Saldana), and Mimi (played by Taryn Manning). After eight years apart, they rediscover their friendship on a cross-country journey. Despite initially receiving negative reviews, “Crossroads” premiered in 2002 and grossed an impressive $61 million globally.
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The re-release of “Crossroads” coincides with the release of Britney Spears’ tell-all memoir, “The Woman in Me,” on October 24. Fans can catch “Crossroads” in 875 locations across 24 countries. As a special treat, there will be a sing-along featuring two Spears songs from the film that have never been seen on the big screen. Additionally, fans can look forward to a new “Crossroads” merchandise line, including movie-inspired clothing and replicas of wardrobe pieces worn by the cast in the film.
Marc Allenby, CEO of Trafalgar Releasing, expressed enthusiasm for providing fans with the opportunity to enjoy this highly sought-after film in cinemas and to support Britney as she shares her story in her memoir.
Tamra Davis, the director, expressed her fascination with the film’s nostalgic time capsule, highlighting Britney’s captivating performance and Shonda Rhimes’ early talent in crafting complex female characters. Davis expressed gratitude for the opportunity to bring “Crossroads” back to the screen so that audiences can once again witness Britney’s shining talent.
Britney Spears’ return to the big screen is a highly anticipated event. Tickets for the “Crossroads” re-release go on sale on September 28. In addition to new merchandise, RCA Records plans to release a special edition of the soundtrack, featuring three new Spears remixes: “Overprotected” (Richi Lopez Remix), “I’m Not a Girl, Not Yet a Woman” (Snakehips Remix), and “I Love Rock ‘N Roll” (Frank Walker Remix).
“We’re happy to get the kind of money that jingles, but we’d rather get the kind that folds.” – Lisa, Coming to America
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