Warner Bros. Discovery is reportedly in talks to offer some of its HBO library titles to streaming giant Netflix. If the deal goes through, it would mark the first time in nearly a decade that HBO shows would be available on a rival streaming service in the United States.
According to Deadline, the popular comedy series “Insecure,” created by Issa Rae, is expected to be among the first titles included in the arrangement. However, discussions are underway for potential inclusion of other HBO shows as well.
Financial considerations are said to be the driving force behind this move, although HBO veterans reportedly expressed concerns. Despite possible resistance, the corporate financial perspective ultimately prevailed.
It’s important to note that the deal has not been finalized and may still fall apart, but its potential impact on the premium pay landscape is significant. The shows would be distributed on a non-exclusive basis, allowing them to continue streaming on HBO Max.
Warner Bros. Discovery CEO David Zaslav has previously indicated a willingness to forego exclusivity in order to license content and enhance profitability. Earlier this year, the company began distributing titles such as “Westworld” on free streaming platforms like Roku and Tubi.
The decision to potentially include HBO shows on Netflix, one of its biggest competitors, raises eyebrows throughout the industry. However, it could also provide additional exposure and reach new global audiences for HBO’s acclaimed programming.
This development comes as Zaslav seeks new avenues to monetize the company’s library while implementing cost-cutting measures. It is a testament to the shifting dynamics in the streaming era and the increased vertical integration among major Hollywood studios.
It is worth mentioning that HBO previously struck a deal with Amazon Prime Video in 2014 to license series like “The Sopranos,” “Deadwood,” “Six Feet Under,” and “The Wire.” However, that deal was made before Amazon became a major player in original content production.
The move to explore a partnership with Netflix is seen as part of Zaslav’s efforts to address concerns with Netflix’s payment terms and find alternative avenues for content distribution.
Both Netflix and HBO/Warner Bros. Discovery have declined to comment on the ongoing negotiations.
As discussions continue, industry insiders eagerly await the outcome of this potential deal that could reshape the streaming landscape and bring HBO’s beloved shows to an even broader audience.
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