Issa Rae, known for her roles as an actress, producer, and entrepreneur, is making a significant move in the world of sparkling wine with the launch of her brand, Viarae Prosecco. This new venture is somewhat expected as fans know her longtime love for Prosecco.
Rae has always been open about her love for Prosecco, a bubbly Italian wine. In fact, it has been her signature drink both on and off screen. The idea for Viarae started years ago when she was introduced to Prosecco by Melina Matsoukas, the director of the acclaimed HBO show “Insecure,” which Issa Rae created and starred in. She found Prosecco to be a more approachable and luxurious alternative to Champagne, which she couldn’t afford at the time.
Rae liked Prosecco so much that she even made it her Insecure character’s drink of choice, sometimes mixing it with a dash of Jameson or vodka, a mixology-free take on a French 75 that became a talking point during the series’ run. Since then, Prosecco has been her go-to beverage to celebrate life’s small and big accomplishments.
Now, Rae is taking her love for Prosecco to the next level with Viarae Prosecco. In collaboration with E. & J. Gallo Winery, this new Prosecco is set to make a debut in select markets this month. Viarae Prosecco is described as a bright, crisp, lively, and refined take on the classic Italian sparkling wine, a reflection of Rae’s personal taste and passion for Prosecco.
Beth Orozco, Vice President of Marketing for E. & J. Gallo Winery, emphasized the brand’s mission to make wine more inclusive, stating, “Issa also shares our mission to demystify wine and make it more inclusive. Viarae will help us reach that goal.”
Viarae Prosecco will be available at Target and through various alcohol delivery services such as Drizly, Instacart, and Shipt. It’s a versatile drink designed to be enjoyed on any occasion. Rae’s brand venture into the world of wine is a testament to her desire to promote brands that she genuinely owns and stands behind, offering a recommendation that carries her personal touch.
Viarae Prosecco is expected to bring spring and summer vibes with a bright citrusy flavor profile that leans towards the dry side. Rae’s connection with Prosecco is evident in her endorsement of mixing it with a liquor of your choice, whether it’s whiskey, vodka, or tequila, for a truly “phenomenal” combination.
For more information about Viarae, you can visit their website at www.viarae.com.