If you didn’t already want to see Sinners, Ryan Coogler’s press run might just change your mind. And I mean that in the best way.
Sinners is a Southern Gothic supernatural horror film that’s giving genre, grit, and generational trauma—all wrapped in a cinematic love letter to storytelling. Set in the 1930s South, the film follows twin brothers Smoke and Stack (both played by Michael B. Jordan) who return home hoping to escape their past, only to find themselves face to face with an even darker evil. It’s eerie, emotional, and soaked in atmosphere.
The cast is stacked: Hailee Steinfeld, Wunmi Mosaku, Delroy Lindo, Jayme Lawson, Omar Miller, and so many more. But what really elevates this film beyond the screen is how intentional Ryan Coogler has been behind the scenes. From the way it was shot on 70mm IMAX, to the limited edition film prints, to how he’s breaking down technical choices like he’s teaching a masterclass—this is how you market a movie.
In the video below, I dive into the press run that’s been giving us more than just promo—it’s been giving passion, purpose, and proof that cinema still matters. Watch it, and then tell me: are you pulling up opening weekend?