When it comes to storytelling that grips audiences and doesn’t let go, Ben Watkins is a name that demands attention. As the creator, showrunner, executive producer and writer of Cross, Prime Video’s pulse-pounding crime thriller based on the characters in James Patterson’s best-selling Alex Cross book series, Watkins has masterfully crafted a show that not only entertains but also uplifts and amplifies Black voices in Hollywood.
Cross on Prime Video isn’t just a thrilling crime drama—it’s a reflection of Black creativity and culture. It aligns perfectly with Prime Video’s commitment to spotlighting stories that resonate during Black History Month and beyond. By bringing dynamic, authentic storytelling to the forefront, Watkins and his team have shown the power of representation in shaping culture and pushing the boundaries of entertainment.
For Watkins, Cross is deeply personal. I had the opportunity to attend a promotional stop in Washington DC where Watkins spoke alongside series stars, Aldis Hodge and Isaiah Mustafa. Listening to Watkins speak about the heart and soul of the show, I was struck by the depth of intention he brings to every aspect of the series. Watkins shared how Cross reflects themes of brotherhood, community, and Black masculinity in ways that are rarely explored on television.
“We don’t get as many opportunities to tell our stories,” Watkins explained during the conversation. “As an artist, a lot of times, I don’t want to have to be conscious of agendas. But as members of our community, I realized, if we do get a bite of the apple, I want to make the most of it. I really want to explore themes that I think are going to resonate with the community, and I’m coming into it with that intention and with that agenda.”
At the heart of Cross is the bond between Alex Cross and his partner, John Sampson—a friendship Watkins described as a rare portrayal of brotherly love. “When have I seen two best friends who love each other at the heart of a show on TV? I haven’t seen it. So, I decided to make that the core. Every good story has to have a love story. This is not a romantic love story; this is the story of brotherly love at its core. It was a good chance for us to examine and expand our perception of masculinity—how Black men relate to each other, their vulnerability, and what they’re able to say. I wanted to have fun with that and really put it out there so people start thinking of new ways we see each other and relate to each other.”
A Balanced Conversation
One of the most striking aspects of Watkins’ vision is how Cross addresses the complexity of being Black in law enforcement. Watching the series, I appreciated how it doesn’t make this tension the central theme, but it also doesn’t shy away from it. Watkins’ approach is nuanced, balancing authenticity while honoring Alex Cross as the hero.
“You can’t really do a show that features a Black detective who’s a cop and tiptoe around the reality that there is tension between law enforcement and the Black community,” Watkins said during the discussion. “You just can’t do it. If you’re already going to do a show, in any iteration of this show, Alex Cross will be seen as the hero, so I have to make sure I balance out the conversation because the concerns the Black community have are valid. I want to make sure we’re not doing propaganda. What we’re doing is a balanced conversation—an even conversation about that relationship.”
As I watched the series, it became clear that this balance is part of what makes Cross so compelling. Watkins doesn’t just rely on the show’s thrilling mysteries to hook viewers. He invests in the characters, making you care deeply about their lives and relationships. As Watkins himself put it, “You show up for the mystery, but you stick around for the characters.”
Cross by the Numbers
Since its premiere on November 14, 2024, Cross has taken Prime Video by storm. The series amassed over 40 million viewers globally in its first 20 days, making it the third most-watched Prime Video premiere of the year, right behind Fallout and The Lord of the Rings: The Rings of Power.
What makes Cross even more impressive is its international reach. With more than 55% of its audience tuning in from outside the U.S., the series has become a global sensation, dominating charts in over 100 countries, including Germany, Brazil, and Spain. This success demonstrates Watkins’ ability to deliver content that transcends cultural barriers while connecting deeply with diverse audiences worldwide—a feat not often attributed to shows with Black leads and a primarily Black cast.
The Makers Behind the Magic
This February, and every month, Prime Video celebrates the storytellers, artists, and visionaries—the Makers—who shape our culture and redefine entertainment. At the forefront of this movement is Ben Watkins, whose work on Cross exemplifies the transformative power of Black creativity. Watkins leads the charge as creator and executive producer through his Blue Monday Productions banner, supported by a stellar team of diverse collaborators, including Hodge, who is also executive producer, Nzingha Stewart, Ron Mccants, Blaize Ali-Watkins, Stacey Muhammad, Sonja Perryman, Aiyana White, Director X, Carl Seaton, and more.
With Makers like Watkins, Prime Video continues to defy expectations by delivering groundbreaking content that amplifies Black voices, whether on streaming, on-demand, or through subscriptions. Cross stands as a testament to the platform’s commitment to showcasing stories that matter, helmed by creators who inspire.
Why Cross Matters
At its core, Cross is a celebration of Black excellence, on-screen and behind the scenes. It’s not just about representation—it’s about creating stories that connect with audiences on a deeper level. Alex Cross isn’t just a detective; he’s a husband, a father, and, as Watkins emphasizes, a brother who values the bonds of friendship and trust above all else.
Through Cross, Watkins is redefining what it means to be a hero in mainstream entertainment. The series serves as a reminder of the resilience, artistry, and innovation that Black creators bring to the table, proving that their stories are not only necessary but also universally resonant.
Stream Cross now on @PrimeVideo and witness the brilliance of Ben Watkins and his team.
It’s time to celebrate. Follow @CrossOnPrime & @CultureRatedPV for updates and watch Cross to experience a story that moves us all forward.