Snoop Dogg is expanding his empire in a major way—and he’s bringing Death Row Pictures with him.
NBCUniversal Entertainment & Studios just inked a multi-year creative partnership with the cultural icon, deepening their collaboration across film, television, streaming, and even sports entertainment. This deal is more than a headline—it marks a new chapter for both Snoop and the legendary Death Row brand, this time on the screen instead of the mic.
From The Voice to the big screen, the Doggfather is staying booked and busy.
Under this new partnership, Snoop will return to NBC’s hit singing competition The Voice for Season 28, reclaiming his red chair this fall after sitting out the current season. And if you tuned into his debut last year, you know this wasn’t just a cameo. He laughed, he cried—literally—and showed a new side of himself that resonated with audiences in a big way. Whether wiping tears during a contestant’s Jackie DeShannon performance or mentoring rising talent, he brought a different kind of heart to the show. Now, he’s back for more.
But music competitions are just the beginning. NBCUniversal is investing in Snoop’s storytelling vision through Death Row Pictures, which already has an ambitious slate in the works—first up, the long-anticipated Snoop Dogg biopic. The project will follow his rise to rap superstardom and will be penned by Black Panther co-writer Joe Robert Cole, produced by Snoop himself, Brian Grazer, and Death Row Pictures President Sara Ramaker. The company is also home to creative leads Kevyn Woods, Keifer Moore, and Torre Blake, and will be housed on the Universal Studios Lot.
Donna Langley, Chairman of NBCUniversal Entertainment & Studios, couldn’t be more confident in what Snoop is bringing to the table.
“There’s only one Snoop,” she said. “Audiences around the world love him and connect with his showmanship, creativity, and authenticity. He’s a force—and we’re thrilled to have him join our roster of creative partners.”
And Snoop? He kept it all the way Doggystyle in his response.
“Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood,” Snoop said. “That’s why I’m proud to call NBCUniversal my new home. The Dogg has officially moved into the neighborhood, ya dig?”
For those keeping count, this is far from Snoop’s first venture beyond music. The Grammy-nominated artist, actor, entrepreneur, and newly minted media mogul has been in his bag—from cannabis to cookbooks, NFTs to tech, and now film and television. He’s released 21 studio albums, sold over 40 million records, and was named one of TIME Magazine’s 100 Most Influential People of 2025.
His growing influence across entertainment platforms is no accident—Snoop has always understood the power of reinvention, and this deal cements his transition from hitmaker to Hollywood heavyweight.
The current season of The Voice wraps in May, but all eyes will be on fall, when Snoop makes his official return. Until then, the Doggfather’s latest chapter is already in motion, and it’s clear—Death Row is more than a record label now. It’s a whole vision.
Stay tuned.