Starz is getting into the Black rodeo business. The network has greenlit an untitled eight-episode family drama set in the world of Black rodeo in Southeast Texas, with Kirk A. Moore — showrunner of Demascus and writer on American Crime — at the helm.
The series follows three siblings bound by the legacy their mother built and the unfinished business their father left behind. Set against the backdrop of Texas rodeo culture, the show leans into shifting alliances, tangled relationships, and family drama that doesn’t stay quiet for long. Starz describes it as “infused with hip hop swagger and country soul.”
This is the second fully owned scripted series Starz has ordered since splitting from Lionsgate in 2025 — the first being Fightland, a British boxing drama from executive producer Curtis “50 Cent” Jackson. CEO Jeff Hirsch has been vocal about the strategy: own the IP, control the costs, and build toward having half the slate owned by Starz outright by 2027. “There’s a large content savings by controlling your IP,” Hirsch said.
Moore executive produces alongside Mark Johnson (Breaking Bad, Interview with the Vampire) and Myki Bajaj of Gran Via Productions, and Tony Hernandez, Elise Henderson, and Lilly Burns of Counterpart Studios. Giovanna Desselle and Christina Jokanovich will oversee the series for Starz.
Kathryn Busby, president of original programming at Starz, said: “Messy family dynamics, jaw-dropping spectacle and an undeniable swagger — this is the kind of bold, original storytelling we’re proud to own from the ground up.”
Alongside P-Valley, this series continues to build out what is becoming a distinct Starz lane — premium drama rooted in Black Southern culture. No premiere date has been set.