The Black Girls Rock! Awards, a significant celebration of Black excellence, is set to return to television after a five-year break, moving from BET to Lifetime. The awards show, known for honoring trailblazers, entertainers, and rising stars, will be recorded live in Atlanta on June 27 and air in the fall.
“In a momentous announcement, Atlanta, Georgia, has been declared the host city for the 2024 Black Girls Rock! Awards, marking a significant milestone as the city becomes the new epicenter for the world-renowned celebration,” stated the press release.
The Fox Theatre in Atlanta will host the show, part of a broader Black Girls Rock! Experience featuring events like The BGR! Expo, BGR! Film Festival, Black Cloud Tech Summit, and BGFEST concert series. This move aims to solidify Atlanta’s status as a cultural hub.
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“We are thrilled that Atlanta has been selected as the host city for the 2024 Black Girls Rock! Awards. We know that Atlanta is the city that influences everything and the perfect place to host such a historic and influential event,” said Atlanta Mayor Andre Dickens.
Black Girls Rock! founder Beverly Bond emphasized Atlanta’s cultural heritage as the ideal backdrop for the celebration. “Atlanta represents a critical juncture for our brand,” she stated.
The televised event will be pre-recorded in Atlanta this summer and broadcast on Lifetime later this fall. Beverly Bond expressed the significance of this return: “For nearly two decades, Black Girls Rock! has been a platform to celebrate and amplify the voices of Black women who are icons, innovators, and change-makers.”
The partnership with Atlanta is seen as the start of a long-term legacy of cultural celebration and empowerment, offering not just a celebration but also inspiration for future generations.